Work experience
Remotely from Lisbon, Portugal. November 2021–present
Staff product designer at Hotjar
Hotjar is the leading solution for product teams who want to go beyond traditional web and product analytics so they can empathize with and understand their users—to connect the dots between what's happening and why it happens.
Remotely from Lisbon, Portugal. Apr 2020–November 2021
Lead product designer at Aula
Aula is the Learning Experience Platform (LXP) for higher education. Our mission is to empower educators to make every learning experience truly engaging. I have led and coordinated all core design initiatives, including establishing our user research processes, establishing a consistent design system, improving cross-functional collaboration, and hiring to grow the team. This work has contributed to an increase of over 300% in the number of educators that are very satisfied with Aula.
Lisbon, Portugal. July 2019–Apr 2020
Senior product designer at Moteefe
Moteefe is an e-commerce platform that allows influencers and internet marketers to sell customised print-on-demand products through social media. I led the design for a variety of key areas, with a focus on product strategy, user research, our design system and large enterprise projects.
Lisbon, Portugal. June 2018–July 2019
Senior product designer at Zalando
Zalando is Europe’s leading online fashion platform, with 22 million active customers in 17 countries. There I had a key role in all the projects of the Partnerships team, fulfilling the vision of delivering the most innovative and personalised experience for each individual shopper, as well as evolving Zalando’s design system for both business and consumer use cases.
Dublin, Ireland. May 2017–June 2018
Lead product designer at CarTrawler
CarTrawler is the world’s leading platform connecting customers and travel companies to car hire and ground transportation solutions. As the lead designer in the Strategic Business team, I took care of all the design efforts for CarTrawler’s most important commercial partners, including Europe’s largest airline, Ryanair.
Dublin, Ireland. Jan 2016–May 2017
Product designer at IBM
I was a designer for the IBM Security product portfolio. This division of IBM helps companies establish a holistic and mature cybersecurity approach. What I did with my team is a combination of both vision/strategy work and more tactile Agile sprints. The activities I did here included user research, user experience design, visual design and user testing.
Linz, Austria. Sep 2014–Dec 2015
Product & graphic designer at Runtastic
Runtastic is part of the Adidas Group. With over 130 million registered users, it’s a leader in the digital health and fitness space. Here I was part of the Mobile UI/UX team, mostly working on the Runtastic suite of apps for smartphones, while also helping with other graphic design projects.
Rome, Italy. Jul 2013–Aug 2014
Graphic designer at Vertigo Design
Vertigo is one of Rome’s most important design agencies, working for clients like Mercedes-Benz, P&G, and the European Space Agency. Here I’ve worked on multiple high-profile digital, print, and exhibition projects.
