Work experience

Hotjar logo
Remotely from Lisbon, Portugal. November 2021–present

Staff product designer at Hotjar

Hotjar is the leading solution for product teams who want to go beyond traditional web and product analytics so they can empathize with and understand their users—to connect the dots between what's happening and why it happens.

Aula logo
Remotely from Lisbon, Portugal. Apr 2020–November 2021

Lead product designer at Aula

Aula is the Learning Experience Platform (LXP) for higher education. Our mission is to empower educators to make every learning experience truly engaging. I have led and coordinated all core design initiatives, including establishing our user research processes, establishing a consistent design system, improving cross-functional collaboration, and hiring to grow the team. This work has contributed to an increase of over 300% in the number of educators that are very satisfied with Aula.

Moteefe logo
Lisbon, Portugal. July 2019–Apr 2020

Senior product designer at Moteefe

Moteefe is an e-commerce platform that allows influencers and internet marketers to sell customised print-on-demand products through social media. I led the design for a variety of key areas, with a focus on product strategy, user research, our design system and large enterprise projects.

Zalando logo
Lisbon, Portugal. June 2018–July 2019

Senior product designer at Zalando

Zalando is Europe’s leading online fashion platform, with 22 million active customers in 17 countries. There I had a key role in all the projects of the Partnerships team, fulfilling the vision of delivering the most innovative and personalised experience for each individual shopper, as well as evolving Zalando’s design system for both business and consumer use cases.

CarTrawler logo
Dublin, Ireland. May 2017–June 2018

Lead product designer at CarTrawler

CarTrawler is the world’s leading platform connecting customers and travel companies to car hire and ground transportation solutions. As the lead designer in the Strategic Business team, I took care of all the design efforts for CarTrawler’s most important commercial partners, including Europe’s largest airline, Ryanair.

IBM logo
Dublin, Ireland. Jan 2016–May 2017

Product designer at IBM

I was a designer for the IBM Security product portfolio. This division of IBM helps companies establish a holistic and mature cybersecurity approach. What I did with my team is a combination of both vision/strategy work and more tactile Agile sprints. The activities I did here included user research, user experience design, visual design and user testing.

Runtastic logo
Linz, Austria. Sep 2014–Dec 2015

Product & graphic designer at Runtastic

Runtastic is part of the Adidas Group. With over 130 million registered users, it’s a leader in the digital health and fitness space. Here I was part of the Mobile UI/UX team, mostly working on the Runtastic suite of apps for smartphones, while also helping with other graphic design projects.

IBM logo
Rome, Italy. Jul 2013–Aug 2014

Graphic designer at Vertigo Design

Vertigo is one of Rome’s most important design agencies, working for clients like Mercedes-Benz, P&G, and the European Space Agency. Here I’ve worked on multiple high-profile digital, print, and exhibition projects.

Some of the brands I’ve worked with

ISIA Roma Design
Laura Biagiotti
The North Face

Want to find out more?

Read my LinkedIn profile, or send me an email.